23 February 2023 @ 10:38
Last summer
Springetts Brand Design asked me to create a large linocut illustration to be part of the rebranding of
DukesHill, a long established company supplying high quality artisan foods.
In an online meeting I was introduced to the Dukeshill marketing team and together we came up with 'a slice of the Shropshire countryside' which could be used as a wide landscape illustration.
Once everyone was happy with the design I carved it into the lino block.

I used a dark ink (mixed from Prussian Blue and Van Duck Brown which I find easier to work with than Black ink) to ink the block and take proofs on Japanese paper for scanning.

After scanning and editing, my final illustration was supplied as a black and white digital file. The design team used this to create the new branding in a dark teal green colour.

The illustration is printed on DukesHiil's new cardboard delivery boxes, thank you to Springetts Brand Design for the photos.

And details can be used on the DukesHill web site, marketing emails and gift cards.


14 February 2023 @ 12:01
In spring last year I was asked by Peter, at
Windett Design, to produce a linocut illustration for the packaging for
Sandringham Estate's lavender products. The design is similar to
my Lavender Hare design, but without the hare and with the iconic north-west Norfolk coastal landscape as the background.
The lavender products are now available in the Sandringham Estate shop (not yet in the online shop, hopefully they will be this year)

The design started life as a sketch which after approval by the design team, I carved into the lino block.

I inked the block with a dark colour mixed from Van Dyke Brown and Prussian Blue. I very rarely use black as I find the coloured inks much easier to work with.

The final artwork was going to be digital and in specific 'spot colours', so I needed a clean dark print to scan in black and white (greyscale)

This is the final digital two colour artwork I supplied for the designers to use for the packaging for the six different products made from lavender grown on the Sandringham Estate.
