artist, designer and printmaker
Celia Hart

Celia Hart

Linocut illustration for DukesHill

Last summer Springetts Brand Design asked me to create a large linocut illustration to be part of the rebranding of DukesHill, a long established company supplying high quality artisan foods.

In an online meeting I was introduced to the Dukeshill marketing team and together we came up with 'a slice of the Shropshire countryside' which could be used as a wide landscape illustration.

Once everyone was happy with the design I carved it into the lino block.

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I used a dark ink (mixed from Prussian Blue and Van Duck Brown which I find easier to work with than Black ink) to ink the block and take proofs on Japanese paper for scanning.

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After scanning and editing, my final illustration was supplied as a black and white digital file. The design team used this to create the new branding in a dark teal green colour.

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The illustration is printed on DukesHiil's new cardboard delivery boxes, thank you to Springetts Brand Design for the photos.

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And details can be used on the DukesHill web site, marketing emails and gift cards.

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